As you'll notice, I don't much go in for advertising or product reviews on this blog. In truth- I really can't be bothered. Occasionally, if I come across something I'd like to share, you hear about it.
That's not to imply I'm an uncaring person. Indeed I've recently been of some assistance to a bloggy friend and her short story, and I've reviewed a book for another blogger, and made some PR contacts for her for when the book comes out. (And I'll tell you about the book when it launches as it's great.)
In fact I'm so nice that when I get requests to link, blog about, or otherwise do someone else's PR job for them, I usually reply promptly and politely decline. The other day I got a "follow up e-mail", only I couldn't remember ever getting the first one. My guilt/polite gene kicked in and I immediately felt terrible for missing the original one. It was to help promote a certain lady's product that isn't relevant to me at my time of life, doesn't really fit the profile of my blog and probably isn't relevant to most of my readers. As usual, I set about to write a polite but firm "no thank you" reply. It was at this point, I noticed the salutation.
Now, other bloggers have written about the irritation one feels when asked to review things that are either nothing to do with the blog, nothing to do with your lifestyle (ie. kid products when you have no kids), and generally come across as having been sent out to any old blogger. So here's my big bete noir (sorry - couldn't find a circumflex)-
If you want to make me feel like I've been specially chosen to help with your product, don't do any of the above and DON'T send it out addressed thus:
Because then my reaction will be "No way".