It would appear it's still the trend. Gwynnie (as I like to call Ms. Paltrow) is now espousing the latest in feminine hygiene/spa treatments - the Mugwoth V Steam.
“You sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al. It is an energetic release—not just a steam douche—that balances female hormone levels. If you’re in LA, you have to do it.”
So, basically, it's a bidet that squirts steam rather than water, up your va-jay-jay. (Mugwort steam at that). And - it balances female hormones; something that women going through menopause might be thrilled to hear, because decades of real doctors have so far not been too successful.
But let's not forget that douching has been declared not necessary, and potentially harmful, for quite a while now. In fact, doctors (via journalists) are coming out in droves, warning us, under no circumstances, to steam anything down there.
And - shouldn't alarm bells have been going off immediately when she promises that it will cleanse "your uterus, et al."? I mean does she know what else it's supposed to cleanse or did she just assume we wouldn't understand the bigger words like Fallopian?
Give me strength.
Mugwort - Artemisia vulgaris
(Do you think they use it because it's got "vulgaris" in it's name?)